Arctic “Coolcations”

Karen McKenna
Sep 25
2 min read

Why Svalbard, Greenland & The High North Are the Luxury Destinations of 2025

For those looking for something different from the usual sun-drenched escapes, the Arctic is calling. Wide open spaces, dramatic polar scenery, and the chance to witness nature at its most raw are making “Coolcations” one of the biggest travel trends for 2025.

As traditional summer destinations grow hotter, travellers are seeking out milder climates where extraordinary experiences unfold in unforgettable settings. The Arctic delivers exactly that.

Why Now?

Today’s Arctic expeditions are a world away from rough-and-ready exploration. Modern vessels combine comfort with discovery; think elegant suites, fine dining, and days filled with Zodiacs, helicopter flightseeing, and even citizen-science activities where guests can take part in real research.

Where to Go

Svalbard, Norway

Known as the “Kingdom of the Polar Bear.”
Dramatic glaciers plunging into icy seas.
Easy to combine with city stays in Oslo or Tromsø.

Greenland

Towering fjords and the UNESCO-listed Ilulissat Icefjord.
Kayaking alongside icebergs or spotting humpback whales.
Helicopter tours into remote valleys and glacier lakes.

The High North Expedition Routes

Routes from Arctic Norway towards Greenland or even up to the North Pole.
Mix of heli-adventures, Zodiac landings, and lectures from leading scientists.

The Howard Travel Touch

Every journey is designed to feel personal and seamless:

Private helicopter flightseeing over glaciers.
Tailored photography tuition on the ice to capture the Arctic light.
Door-to-door arrangements: from private jet or scheduled flights into embarkation cities to VIP transfers and handpicked post-expedition stays.

Best Time to Go

June–September is the ideal season:

June & July: Midnight sun, bird colonies in full swing, glaciers at their most dramatic.
August & September: Peak whale sightings, golden Arctic light, and access to more remote areas as the sea ice thins.

Ready to Explore the Arctic?

Whether it’s standing on the edge of the pack ice in Svalbard or flying above Greenland’s glaciers, Howard Travel will design your Arctic journey from the ground up; seamless, memorable, and tailored just for you.